To Identify and translate specific product and or service requirements into a delivered product and / or service and manage the product / service to retirement.

This process is typically the description of the activities along the life cycle of a process and is used with either a Project Management or a Programme Management Process Design Pattern depending on the needs of the product / service being developed.

A Product / Service Manager and market / product opportunity has been identified to create, revise or retire a product and / or service. A team has been identified to manage the life cycle.

• Product / Service System,
• Product / Service Components,
• Product Team

For Services, there may be other names for the objects:

• Service Description,

• Service Level Agreement

• Service Catalog

• Service Capacity Plan

NOTE:  A service can be created as a capability and use a Capability Description (service being delivered) for the specification.

• Planning Manager (Investment Gateway Reviews);
• Business Unit Manager;
• Manager of Product Managers,
• etc.

• Identify Product / Service Requirements and Feasibility
• Plan and Specify the Product / Service
• Develop Product / Service
• Qualify Product / Service
• Release Product / Service (Launch)
• Manage Product / Service
• Retire Product / Service

The Product Management Life Cycle is shown below:

• Product / Service Manager
• Engineering Project Manager
• Manufacturing Project Manager
• Customer Service Project Manager
• Sales Project Manager
• Marketing Project Manager

Service roles may have slightly different names:

• Service Manager
• Service Specialist
• Service Administrator

The Product Team is the way the roles / jobs / teams are integrated together using a concurrent engineering approach.

NOTE:  Any swim lane work product owners will also be part of this integrated process management team.

This process links to the following Best Practice, External Standards and Product Standards. Links to other processes that this process may start are also indicated.