Description
The Business Plan is typically a plan produced by a product manager for a specific proposed product or service. This is roughly equivalent to a program plan when conducting an organizational transformation.
The Business Plan represents the contribution of all Members of a Product Team.
The resulting P/L for an investment in a product is a type of Investment Model.
A Business Case for a Program is closely related to this Business Plan.
Contents
- Marketing Data
- Marketing Plan
- Engineering Plan
- Manufacturing Plan
- Customer Services Plan
- Top Level P/L Package
- Team structure
Languages, Notations, Conventions
P/L Package structure.
Methods - Create, Analysis, Identify
Created by Product Manager and their team
Updated version available at the end of stage or larger Project within a Phase.
Modelling Techniques
Business Plan
Examples
See Process document from Digital Equipment Corporation
See Business Model Generation and the Business Model Canvas (This is a product / service based model of the value delivered to customers.) This has some information for a business plan.
References
Model Kind Links
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