Marketing

 

Marketing focuses on understanding customer needs (today and future) within a specific market.

Questions:

  • Who is the customer?
  • What do they want?
  • How big is the market?
  • What market share do we have?
  • What market share do we want?
  • What is the competition doing?
  • Are the products and services from the competition understood?
  • Has any benchmarking been performed with similar organizations?